Within the digital world, there exist no islands, but the different forms of advertising are joined together. Search Engine Optimisation or SEO refers to the process of enhancing a website so that it ranks highly on organic search result pages. Digital advertising uses many methods, and some of them are SEM and PPC. Search Engine Marketing or SEM has the same intention of attracting attention to a website so that it ranks high on the search engine results pages. Pay Per Click or PPC is an advertising system that requires payment by the advertiser each time the advertisement is clicked. SEM carries fees too.
SEO Training by itself will not be valid since you need to understand the other ways digital advertising work. Short term courses may teach only the fundamentals while lots will be learned on the job. Courses of longer duration may explain the different aspects in greater detail for a better understanding. Many institutes provide job oriented long duration digital marketing course include SEO,SEM & SMM etc.
While SEO and SEM are both intrinsic parts of search marketing, Digital Advertising refers to a few other sections too. Social Media Advertising is getting more and more important with the spread of social media to the billions of users. Mobile Advertising also has spread like wildfire, and mobile apps seem to be more in number compared to websites online. Display Advertising and Real-Time Programmatic Bidding are other forms of digital advertising.
What distinguishes SEO and SEM?
While SEO plays a part in ranking websites in organic search results, SEM displays text advertisements above the search results and payments are made for each click. SEO does not require any such, but visitors would be attracted to the higher ranking websites.
SEO and SEM resemblances
Both require technical skills and platform awareness to succeed in the competition. The process could involve significant expense. Marketing departments are thus in favor of hiring a digital marketing agency.
Brand awareness and visibility increase with both SEO and SEM even if no clicks happen. Both are different forms of digital internet marketing. SEO and SEM exist together on the same search channel.
SEO vs. SEM dissimilarities
You find an ‘Ad’ symbol to indicate SEM search results, but SEO has no such demarcation. SEM denotes paid advertising while SEO refers to organic traffic that does not involve payment. SEO campaigns take a longer time to show positive results while SEM works faster. SEM search results that could be as many as four paid search results to appear above the SEO search results that could be as many as 10.
How does SEO enhance organic traffic?
Organic search improves brand awareness and visibility with the keywords attracting would-be customers. Searchers ask questions and confident voice answers. Trust and credibility develop over time until a following is created. Some do not trust paid advertising but are content with organic search results. More website traffic brings higher chances of sales and revenues. SEO will take time and effort, but there is no regular expense, unlike SEM or PPC. ROI is undoubtedly better with SEO that is more cost effective in comparison to the other approaches.